Choose your region and language

Global
Argentina
Australia
Austria
Bahrain
Brazil
Bulgaria
Canada
Chile
China
Colombia
Czech Republik
Denmark
Egypt and North Africa
Finland
France
Germany
Greece
Hungary
India
Indonesia
Iraq
Ireland
Italy
Japan
Jordan
Kuwait
Malaysia
Mexico
New Zealand
Norway
Oman
Pakistan
Panama
Peru
Philippines
Poland
Portugal
Qatar
Saudi Arabia
Singapore
Slovakia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan, China
Thailand
Türkiye
Ukraine
United Arab Emirates
United Kingdom
United States
Vietnam
English
Spanish
English
German
English
Portuguese
English
English
French
Spanish
Chinese
Spanish
English
English
English
English
French
German
English
English
English
English
English
English
Italian
Japanese
English
English
English
Spanish
English
English
English
English
Spanish
Spanish
English
Polish
English
English
English
English
English
English
English
Spanish
Swedish
German
French
Italian
English
English
English
English
English
English
English
English
Go

Menu

Digital Marketing Specialist

Business Information:

“The Hitachi Energy Indian Operations Center (INOPC) is a competence center with around 2600+ skilled engineers who focus on tendering, engineering, planning, procurement, project Management, functional system testing, installation supervision, documentation and commissioning.”

Your Responsibilities:

  • Implement paid advertising campaigns (e.g., Google Ads, Facebook Ads, LinkedIn Ads). Assists with the oversees strategy, budget allocation, targeting, and optimization of paid media efforts.​

  • Focuses on optimizing the website and content to improve organic search rankings. Conducts keyword research, on-page optimization, link building, and technical SEO audits.​

  • Develops and executes email marketing campaigns, including newsletters, product launches, promotional offers, and more. Manages subscriber lists, segmentations, and A/B testing.​

  • Act on the BU/HUB Level within global campaigns and email creations​

  • Support HUBs with email creations, webpages and paid Social Media campaigns.​

  • Living Hitachi Energy’s core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business

Your background:

  • Engineering or any equivalent degree with 7+ years of relevant experience

  • Social media strategy, content creation, analytics, and customer engagement.​

  • SEO best practices, Google Analytics, keyword research tools, content optimization, and technical SEO. ​

  • PPC campaign management, analytics, budget management, and conversion tracking. ​

  • Email marketing platforms (e.g., Eloqua), segmentation, copywriting, and automation.​

Location Chennai, Tamil Nadu, India
Job type Full time
Experience Experienced
Job function Sales, Marketing & Product Management
Contract Regular
Publication date 2025-02-14
Reference number R0075636

About Hitachi Energy

Hitachi Energy is a global technology leader that is advancing a sustainable energy future for all. We serve customers in the utility, industry and infrastructure sectors with innovative solutions and services across the value chain. Together with customers and partners, we pioneer technologies and enable the digital transformation required to accelerate the energy transition towards a carbon-neutral future.

We employ around 45,000 people in 90 countries who each day work with purpose and use their different backgrounds to challenge the status quo. We welcome you to apply today and be part of a global team that appreciates a simple truth: Diversity + Collaboration = Great Innovation.