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Features 01-06-2023

2 min read

Hitachi Energy delivers breakthrough solutions with product launch and valuable interactions at CWIEME Berlin 2023

The company presented its latest innovations in Transformers Insulation and Components, offering interactive sessions with experts and hosting a product launch on the latest addition to the bushing portfolio: EasyDry®, a new, dry-type, paperless bushing.

Hitachi Energy proudly participated again at CWIEME Berlin 2023, the largest exhibition on coil winding, insulation, and electrical manufacturing. During the three-day event in Berlin, Germany, the company team members had the great opportunity to receive over 400 customers and partners from 45 countries at the booth, generating valuable face-to-face interactions and discussions on how to co-create solutions with them.

One of the most expected moments at the booth was the launch ceremony of EasyDry®, the new paperless, dry-type, high-voltage (HV) transformer bushing family that is available up to 550-kilovolt (kV), a truly remarkable solution that sets up a new concept on reliability, sustainability, and cost efficiency in Transformer bushings. The event was led by Helmut Bockshammer, Global Product Group Manager of Transformers Components and Service and Head of Service, and Norbert Beatrix, HUB Europe BU Manager of Transformers, and counted the attendance of about 100 visitors who witnessed the exciting product unveil.

Another event highlight was the special, interactive session showcasing the next-generation TXpert™ Hub for customers in Europe as a follow-up to its recent launch event in Dubai. TXpert™ Hub is the heart of Hitachi Energy’s open, modular, scalable, manufacturer-agnostic TXpert™ ecosystem that enables the digitalization of any transformer with a complete suite of products, software, services, and solutions.

Visitors had the chance to learn about the latest innovation in Insulation and Components and T-Sync Tap Changers by meeting up with our experts who supported them in selecting, among Hitachi Energy’s pioneering portfolio, the best solutions to address their challenges through the whole lifecycle.

“I express my sincere gratitude to all who have visited our booth and shared with us this fantastic experience. Let’s continue the journey together on innovation and co-creation towards advancing a sustainable future for all,” said Bockshammer at the event closing.

Get a glimpse of the event
What our experts said about the event

Fun days with a lot of interaction with people in the transformer business! It is a great opportunity to show our products, meet with customers, and make new connections

Jennie Aldenlid, Area Sales Manager 

The event was an extraordinary success, as it brought together a large number of enthusiastic attendees eager to explore our latest products. The launch of Easy-Dry and the special session on TXpert™ Hub captured the attention of both loyal customers and newcomers. The event provided a unique platform for customers to engage directly with our brand and gain a deeper understanding of our commitment to excellence

Flavio Tarallo, Product Marketing and Sales Manager, Hitachi Energy 

The CWIEME fair is a crucial platform for PUCARO, allowing us to connect with our regular customers and explore new prospects. This year's fair was highly successful, resulting in numerous valuable contacts and opportunities

Mejreme Azemi, Area Sales Manager Pucaro, Hitachi Energy insulation factory in Germany

It was a great opportunity to discuss with our customers how our latest EasyDry® transformer bushings can support the clean energy transition through innovation and collaboration.

Jens Rock, Global Product Manager Bushings, Business Unit Transformers, Hitachi
Energy